08. THE IMPOSTEROUS

Joakim_Borgstrom-(JAB)

Joakim Borgstrom (Jab) has a secret weapon that helps him see the world differently.

Jab is the Worldwide Chief Creative officer of the black sheep at BBH. Prior to this, Jab held a number of leadership roles, including Creative Director/Director of Innovation at Goodby Silverstein & Partners, San Francisco, Creative Director at Wieden+Kennedy, Amsterdam, Creative Director and Partner at DoubleYou, Barcelona. Jab is a rare mix of Swedish and Argentinean, speaks five languages and has worked in five countries and might not stop there. He has worked on brands as diverse as Nike, Audi, Electronic Arts, Coca-Cola, Google, Doritos, Barclays, Heineken, Chevrolet and on recent award-winning campaigns at BBH for IKEA, Mentos, The Guardian and Samsung.

THE IMPOSTEROUS Humbug Valgarias
This parasitic species can be found living inside the human inner ear, emitting toxic smoke to evoke fraudulent feelings within the human host.  A master of disguises. Feeds off vulnerability.

This episode also introduces you to our 100th follower on Instagram. @niccimartin_draws and her illustration of what The Imposterous would be if it was an animal pretty much sums up this inspiring, entertaining and colourful conversation.

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