06. THE IMPOSTEROUS

Elaine_Li

Meet the imposterous Elaine Li, creative director and photographer. Elaine was born and raised in Hong Kong, spent time in Melbourne, Chicago, San Francisco, and is now based in Sydney. So far in her advertising career, Elaine has planted a beer ad in people’s dreams; raised money for bushfire victims with a burnt Christmas tree; and made edible finger lickin’ good nail polish. Elaine competed in Cannes Young Lions in 2017, representing Hong Kong. Shortly after moving to Sydney, she tutored AWARD School, and won Young Lions Australia with her partner Jared. They competed in Cannes and came top 5 worldwide. Most recently Elaine judged AWARD Award. Elaine’s obsession with photography and social media has garnered over 260k+ followers on Instagram, work with various brands, and do public speaking engagements as a social influencer. Elaine’s work is killer! When Elaine’s not making ads or taking photos, she enjoys travelling and diving into the world of NFTs and metaverse. But somehow she found time to talk to us about the imposterous things that have happened along the way. Lucky you!

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