05. THE IMPOSTEROUS

Brent_Smart

Brent Smart is a rare breed of marketer – equal parts creative and commercial. A brand builder who has taken NRMA to third strongest brand in Australia (it was 36th when he started) and is the strongest insurance brand in the world. With a track record of changing the fortunes of brands, leading NRMA to 3 years of customer growth after 7 years of decline, delivering Cheerios first quarter of sales growth after 13 quarters of decline and even helping Yellow Pages steal share of search from Google. Brent spent 20 years in the ad business, rising to CEO of Saatchi & Saatchi New York, having run New Zealand’s Agency of the Decade Colenso BBDO. Without doubt this Imposterous guest knows how to build a creative culture on the inside that delivers more effective creative output on the outside. Brent has the honour of being the first CMO to join us for a chat on The Imposterous and we’re all the better for it.

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