15. THE IMPOSTEROUS

Anouk_Jans

Anouk Jans creates creative concepts, brand identities, campaigns, social media strategies and digital content to help define, establish and build international love brands that shape culture. Driven by a pioneering spirit, Anouk gives brands an opportunity to rethink marketing by creating dynamic campaigns for today’s audience, with stories about purpose, values and human nature. 

At The Imposterous Head Office Anouk Jans’ name has featured at pretty much every all-staff meeting and we’ve been in a particular hurry to talk to her since the launch of Kill Your Darlings – A documentary about the world of modern advertising and the talent defining it. A story seen through the wide-open eyes of Anouk, a young Creative Director looking for answers, positive change and a brighter future for herself and everyone that loves the business of creativity. The documentary  stars and follows the youngest Creative Director in Germany as she ponders her future in the industry and travels the world interviewing industry legends such as Scott Galloway, Cindy Gallop, Fernando Machado, Rob Reilly, and many more. As Anouk puts it, “When I first started in this industry, I didn’t question anything – not the structures, not the hierarchies, or the working hours. However, as the years passed, I saw the creatives around me suffer and become cynical about the industry, including myself.” 

It was incredible to talk to Anouk and to produce this episode, it’s a conversation we’re sure will stay with us for a long time to come.

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