23. THE IMPOSTEROUS

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Anais is a Kiwi-turned-Aussie copywriter who’s changing behaviour for the better. 

In just her sixth year in the industry, Anais has created ideas for Cadbury, Subway, WNBL, Isuzu, Suncorp, and various Government clients. She won the B&T 30 Under 30 Grand Prix and Creative categories in 2021, adding to her growing list of international and local industry awards. But these only keep imposter syndrome at bay for so long.

It’s the meaningful stuff that really stamps it out. Anais’ proudest work would be her road safety ideas and One Less Present charity campaign which revolutionised Christmas donations and raised over $300K to help abused Australian kids.

Anais strongly believes in giving back. She guest lectures at university, is a seasoned Youngbloods committee member, and helps drive the female mentoring program Assisterhood.

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